By Owen Mandovha
AS the country commemorates World Tourism Day, the local tourism industry is excited about the recovery of the sector anchored by the domestic market.
The industry is bracing for a new era of innovation to regain lost value in the aftermath of the COVID-19 pandemic which hurt the sector on a global scale.
Zimbabwe Tourism Authority (ZTA) took advantage of the World Tourism Day this Tuesday to disclose that the sector is on the road to recovery.
“The local industry was largely affected by the pandemic over the last two years. As we celebrate World Tourism Day, the onus is on us to establish ways of facilitating a speedy recovery of the sectors by way of introducing new products,” said ZTA Chief Operating Officer, Mr Givemore Chidzidzi.
Tourism Business Council President Wengai Nhau is equally confident of the speedy recovery of the industry through a cocktail of policy instruments including new improvised service provision.
“Our tourism packages should meet the needs of a market that is price-sensitive and that means that we need to incentivise locals to partake in the domestic market,” he said.
The ZTA is hosting the Sanganai/ Hlanganani World Tourism Expo in Bulawayo between the 13th and 15th of next month, where players in the industry will share ideas and craft recovery strategies for post COVID-19.