By Stanley James, Business Editor
WITH the country targeting increased foreign currency receipts, smallholder participation and value addition have been cited as key to the growth of horticulture exports.
The local horticulture sector is forging ahead with initiatives to regain lost regional and global markets.
With the increased demand for local produce mainly in the European Union market, the focus is now on increased production.
“The sector has all that it takes to be lucrative, look at how the product is enjoying huge demand in the global markets, the way forward is through increased production to satisfy the huge demand base or trend,” said Liam Phip, a horticulture expert.
The government is working on introducing more incentives for the horticulture sector and creating an enabling environment for increased smallholder participation.
“The government is committed to the development of the sector, we are anticipating more than US$1 billion from the sector through our recovery strategy,” said Dr John Basera, Ministry of Lands, Agric, Fisheries, Water and Rural Development Permanent Secretary.
Central bank authorities have noted that the horticulture sector is now among the top ten ranking commodities in the country in terms of foreign currency generation.
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