By Innocent Nxumalo
THE final business day of the Zimbabwe International Trade Fair saw buyers and sellers assessing the quick wins secured at the 62nd edition of the internationally acclaimed business expo.
Exhibitors at the Zimbabwe International Trade Fair ended the business week with a review of the key takeaways from the Expo.
National Trade Development and Promotion Organisation – ZimTrade Chief Executive Officer, Mr Allan Majuru said the platform opened more export opportunities for local producers who sealed cooperation agreements with Kenyan companies.
“This edition has been productive. We utilised concepts we learnt from other international fairs such as the Dubai Expo. The business to business engagements we held opened solid export avenues in countries like China and Botswana,” he said.
Other Exhibitors took the Expo as a learning curve after getting new business ideas which will sharpen their trading skills with an eye on the export market.
“it was indeed a worthwhile cause, our appreciation of the needs of our buyers improved. We will use 2022 session to improve, come ZITF 2023 we will come bigger and better,” noted an exhibitor.
Over the years, there has been a steady increase of the participation of small to medium enterprises at Zimbabwe’s premium trade fair, a development that has re-positioned local entrepreneurs to become key players in national economic affairs.