More foreign exhibitors at 62nd edition of ZITF

By Yolanda Moyo & Innocent Nxumalo
THE stage is now set for Zimbabwe’s prime trade showcase, the Zimbabwe International Trade Fair, which roars into life this Tuesday in Bulawayo.
The 62nd edition of the Zimbabwe International Trade Fair (ZITF) which will feature a packed programme of forums and conferences focused on rehabilitating business, industry systems and policy making for transformative and broad-based economic development in Zimbabwe and Africa.
Addressing the media this Monday, ZITF board chair, Mr Busisa Moyo said this year’s show case has seen an upsurge in the uptake of exhibition space.
“428 direct exhibitors have confirmed participation in the show. This compares favourably with the closing totals of both 2021 and 2019 shows. Foreign participation is also up to 14 countries being represented by a total of 21 exhibitors,” said Moyo.
Vice President General Retired Dr Constantino Chiwenga is expected to grace the biggest highlight of the show, the ZITF International Business Conference and the inaugural Connect Africa Symposium.
For entrepreneurs, who are participating at the 62nd edition of the Zimbabwe International Trade Fair, it is not all about going through the motions but the business to business engagements are expected to yield positive turning points for various entities.
“This must be a launch pad, we need to go out there as goal getters, we are not just fulfilling a fixture,” said an entrepreneur exhibiting at the fair.
“We have high expectations as we go for ZITF. Our marketing teams are ready for the job. By end of this business week we should get something,” said another exhibitor.
For local exhibitors, reverting to five days from a shortened session last year gives more room for local companies to capitalise on existing strategies.
“We are happy that we are shrugging off COVID-19, this will give us ample time to woo our potential clients,” said an exhibitor.
The eventful five day business expo runs under the theme: ‘Re-think, Re-imagine, Re-invent Value Chains for Economic Development’ in line with the country’s economic development agenda.
Building on the success and lessons of last year’s show, exhibitors and invited guests will be required to present Covid-19 free certificates.
“All stakeholders are encouraged to have vaccinated against covid-19 to increase the level herd protection at the show. All exhibitors will be required to produce covid-19 free PRC or antigen taken no later than 48hrs before the show begins tomorrow. Additionally all invited guests will be required to present a Covid-19 free certificate taken no later than 48hrs before the official opening ceremony on Friday,” added Moyo.
The exhibition will once again host the general public, including children, with exciting family-oriented entertainment programmes lined up.

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