By Josephine Mugiyo, Diplomatic Correspondent
WITH the country on a mission to increase export receipts, a number of avenues are being used to ensure the global economy is fully aware of the available investment opportunities in Zimbabwe.
Zimbabwe was among the 192 countries that were part of the just ended EXPO 2020 Dubai and the country’s participation is beginning to bear fruit.
As organisations like the Zimbabwe Investment and Development Agency note increased investor interest in the country, economic analysts have underscored the need for government to continue with the aggressive approach to marketing the country.
Economist Prosper Chitambara is convinced that aggressive marketing is the way to go for the country to feel the huge financial gap through foreign direct investment.
“We have a huge financial gap in terms of resources. Zimbabwe on the other hand has a lot of investment opportunities,” he said.
Another economist, Kipson Gundani stressed the need for the responsible investment promotion bodies to be swift and efficient in their operations.
“Countries that benefit from such expos are the ones who are quick to then bring those enquirers together with the business people,” noted Gundani.
In a few days’ time, one of the country’s biggest trade showcases, the Zimbabwe International Trade Fair (ZITF) will roar into life and this will be another platform for the country to let the world know of the business opportunities available in various sectors like mining, agriculture and infrastructural development.