By Stanley James, Business Editor
ZIMBABWE is targeting increased exports to Dubai as the two countries meet to discuss on further bilateral trade ties at a business forum this Thursday.
ZimTrade chief executive officer Allan Majuru reveals the importance of the forum in terms of trade, economic relations, opportunities and impact on local companies.
“Dubai is an important market to Zimbabwe and as such local companies are interested in securing market opportunities, identifying business partners as well as trade facilitation modalities,” he said.
It is also within the trade promotion institution’s view that the forum will also help Zimbabwe in increasing exports in line with the National Development Strategy One and aspirations of Vision 2030.
“Opportunities are there in Dubai for Zimbabwean companies to explore. So, it is up to them on how they can forge ahead with relevant steps to further increase their market portfolio.
A latest survey conducted by ZimTrade shows that there are huge opportunities for Zimbabwe’s horticulture and processed food commodities in Dubai.
The trade and investment conference is also among other factors expected to strengthen bilateral trade for the two economies.
Zimbabwean suppliers are also expected to get an insight regarding demand for goods, the market requirements, capacity and pricing models.
However, ZimTrade has also called on local manufacturers to up their game in terms of quality goods in order to effectively compete in the United Arab Emirates.
More than forty firms in different productive sectors of the economy are expected to take part at the forum.
The entities are drawn from the agriculture industry, manufacturing, fresh produce units, finance and banking, construction, tourism, arts and craft, mining, ICT among others.