Value added exports surge a massive 44 percent

By Owen Mandovha
THE transformation of the country’s trade promotion body- Zimtrade is paying dividends as statistics show that value added exports excluding minerals have gone up by a massive 44 percent.
The export boom has smashed records not previously seen before and this is on the back of strategies employed by the country’s trade promotion body, Zimtrade, which has seen a massive surge in value added exports by a huge 44 percent in the first nine months of the year.
“The first nine months of the year have witnessed a surge in exports to the tune of 44 percent to over us$ 4 billion dollars. These figures have never been witnessed in years and it speaks of how the strategies are working effectively,” said Similo Nkala, Zimtrade Operations Director.
The organisation owes this impressive performance to a series of export promotion strategies including nurturing new entrepreneurs to enter the export market.
“We have an Eagle Nest initiative whereby young and new entrepreneurs are taught to prepare their product offerings to the export market and so far we have around 6 new exporters who have grabbed this opportunity. This is besides our tailor made export promotion strategies that include road shows to international markets with local exporters,” said Nkala.
Last week President Emmerson Mnangagwa reaffirmed Zimtrade’s critical role in driving economic growth and development citing how the organisation has put Zimbabwe on the international trade map.

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