2021 Tobacco marketing season Zimbabwe’s best

By Davison Vandira

THE 2021 tobacco marketing season will go down in the country’s history books as the most successful after raking in 459 million United States dollars in one hundred and twelve days of selling the golden leaf.

The Tobacco marketing season currently on a mop-up exercise has broken records concerning quality and quantity delivered compared to previous seasons.

The 2021 golden leaf selling period has accumulated a total volume of more than 210 million kilogrammes, a feat that has not been witnessed in the last twenty years, signalling a 15 percent gain from last season’s 183 million kilogrammes.

The absolute value of tobacco that has gone under the hammer this current season is 589 million United States dollars against last year’s 458 million United States dollars, depicting an increase of 28 percent.

A massive 2.7 million bales successfully went under the hammer compared to the previous selling season’s 2.2 million bales, representing a 20 percent increase of bales sold.

The Tobacco Industry and Marketing Board (TIMB) has started preparing for the next season, with several transformational exercises underway concerning regulation and bringing value to farmers, while the government is also exploring domestic funding options for the golden leaf.

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