Private sector, government to participate at Dubai 2020 Expo

Zimbabwe’s preparations to showcase at the Dubai2020 Expo are well on course, according to the Minister of Foreign Affairs and International Trade, Honourable F.M. Shava.

In his update to Cabinet, Honourable Shava said to date, Zimbabwe has managed to develop its Technical Participation Architecture, formulate the National Coordinating Committee and its respective subcommittees, finalise the country pavilion design, develop an online application for companies to showcase their products, develop Zimbabwe’s Official Website for Expo 2020 as well as participate in Expo 2020 Dubai Children’s Tales from around the World book.

Meanwhile, Cabinet approved the amendment of Zimbabwe’s sub-theme from “Zimbabwe- the Land of a Great People “ to “Zimbabwe -a Land of Great Opportunities”.

Cabinet advised that the Zimbabwe pavilion will be the country’s main showcase, whose storyline will be expressed through exhibits, audio visuals and amplified by objects.  The pavilion is structured in four main Zones: Our Heritage, Our Land of Abundant Opportunities, Our Human Capital Base and Our Future.

The private sector will compliment Government efforts for Zimbabwe’s participation through provision of products for the World Market Store, Retail Store and content for the country, Women’s Pavilion and Side events. 

The private sector is called upon to profile its investment projects, develop robust digital marketing platforms for sourcing partnerships and enhancing product and service visibility.

The Small and Medium Enterprises Sector will participate in the World Market Kiosk, through provision of products sourced from all provinces.  Furthermore, SMEs, Women in Business and Youth-owned Enterprises will be profiled for marketing in Dubai through print and video content creation.  

Minister Mutsvangwa advised the nation that Zimbabwe’s anticipated legacy from this Expo will be determined by the thoroughness of preparations with regard to the coherent communication of country’s strategic and comparative advantages. 

A draft communication strategy has since been developed, with the Ministry of Information, Publicity and Broadcasting Services and Agencies responsible for publicity and communication expected to work closely with contracted creative companies for guidance on content creation and coherent messaging.

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