By Luckmore Safuli
UNITED Nations World Tourism Organisation (UNWTO) has pledged to work with the Zimbabwean government to develop the country’s first Tourism Satellite Account (TSA) meant to accurately measure the importance of tourism to the economy.
The United Nations (UN) specialised agency entrusted with the promotion of tourism is set to work with Zimbabwean government to develop the Tourism Satellite Account (TSA) which will measure tourism’s contribution to the country Gross Domestic Product (GDP) and the number of jobs the sector generates.
In a statement, UNWTO Director for Africa Elcia Grandcourt highlighted the global tourism body’s readiness to ensure the successful development of the TSA system which will help measure the importance of the tourism to Zimbabwe’s economy.
“We are delighted to work again with the Zimbabwe in providing clear data that can help guide key decisions for tourism’s recovery and growth,” noted Grandcourt.
Hospitality Association of Zimbabwe (HAZ) Victoria Falls Chairperson is upbeat the TSA will help measure the value of private investments and the effect of international tourism on the country’s balance of payments.
“This unique and key partnership between UNWTO and the government of Zimbabwe is critical in terms of performance of tourism and in terms in terms of showing statistics that are measurable and can be used to make decisions,” noted Musonza.
The TSA initiative which is one of the milestones under the National Development Strategy One (NDS1) forms part of the four-year Zimbabwe Destination Development Programme supported by the International Finance Corporation (IFC).
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