By Samkeliso Ncube
Zimbabwe’s tourism sector to participate at a series of high-profile industry conferences and seminars at the leading global event, World Travel Market (WTM) from the 4th to the 6th of November 2019 in London.
The Zimbabwe Tourism Authority (ZTA) in conjunction with the Ministry of Environment, Tourism and Hospitality Industry will join hands with the tourism industry in an effort to consolidate the country’s European market share.
WTM is one of the largest and most established travel events in the world. It is the second largest travel show after German’s International Travel Bourse. It attracts over 51 000 global travel trade hotel professionals such as tour operators, airlines, and international media.
“Our participation is anchored in the confidence espoused from the ratings and positive stories on Zimbabwe by global media who are opinion shapers in themselves such as Lonely Planet, the BBC, Discovery Channel and Aljazeera. Ours is a story of hope.” Said the Zimbabwe Tourism Authority Acting Chief Executive, Mr Givemore Chidzidzi
Destination Zimbabwe will exhibit and tell its beautiful story through a platform presented by WTM. The Zimbabwean story is a thrilling story of a wonderful people and culture, rich history and heritage and of timeless beauty and hope ready to be shared with the world.
This year’s WTM edition will see a Ministers’ Summit hosted by the UNWTO’s Secretary General, Zurab Pololikashvili and WTM London’s Senior Director, Simon Press.
This summit will provide a practical platform for tourism leaders in the public and private sectors to share best practices and create new innovative perspectives for the travel sector.